Marketing News

Hair Gets Foxy for Spooky Season

Animal print is having a moment this season, and fox-inspired hair is next.

With fall cosmetics trends intentionally artistic, they’re also getting animalistic with animal print clawing its way into hair care.

The analysts at Spate say fox tips hair mimics the coloring of a fox’s fur, with bright copper, orange, ginger or red hair transitioning into stark black tips.

The trend has grown 430.5% compared to last year and is currently owned by Google, which holds 72.0% of the Popularity Share and has grown 408.3% year-over-year. It receives 1,900 monthly Google searches, 27,700 weekly TikTok views and 68,200 weekly Instagram likes. On TikTok, the trend has a positive sentiment score of 8.3/10, with users praising the look, everyone wants to feel a little foxy. Red hair leads the TikTok color conversation at 1,200 weekly views, while purple hair drives stronger engagement on Instagram at 69,200 weekly likes. Alternative aesthetic is the primary TikTok theme at 6,300 weekly views, followed by Y2K aesthetic at 1,300.

Fox Hair Color

For those who want something a little less adventurous, fox hair color offers a softer entry point. The trend has grown 172.5% compared to last year. It is currently owned by TikTok, which holds 55.0% of the Popularity Share and has grown 390.0% year-over-year. Fox hair receives 4.3K average monthly searches on Google, 4.0 million average weekly views on TikTok, and 3,500 average weekly likes on Instagram. The trend has a very high engagement rate of 11.7% and a positive sentiment score of 8.6/10, as users praise stylist transformations and ask how they can recreate the look on their own hair.
Fox hair is most closely associated with alt haircuts (69,800), followed by butterfly haircuts (24,100) and wolf cut haircuts (7,200), reinforcing its connection to edgy, layered styles. On TikTok, purple hair leads the color conversation (339,600 average weekly views), followed by copper hair (41,700) and red hair (25,200). Related brands include Sloncentric (141,000), Iroiro Colors (14,900) and Redken (13,800).

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